Digital Marketing For Beginners…!

What is Digital Marketing?

Digital Marketing word explains itself – Digital and Marketing.

In short, any marketing efforts that use the Internet and electronic devices.

All marketing efforts have occurred on the Internet so it’s also called online marketing.

Digital Marketing means, the promotion of brands to connect with potential customers using the internet and other forms of digital communication.

In the process of conducting digital marketing, a business might leverage websites, search engines, blogs, social media, video, email, and similar channels to reach customers.

But, posting something on a digital platform is not marketing, it’s simply spamming.

Yes, when someone is not using any marketing strategy, not targeting any specific audience, and randomly posting digitally it’s spamming. It can attract someone for some time but cannot sell anything.

In any marketing process, a strategic approach is most important.

Digital marketing helps you reach a larger audience than you could through traditional methods, and target the prospects who are most likely to buy your product or service.

You can engage audiences at every stage with digital marketing.

It’s more cost-effective than traditional advertising and enables you to measure success on a daily basis.

Digital marketing can improve your conversion rate and the quality of your leads.

Here’s a quick rundown of some of the most common digital marketing tactics and the channels involved in each one. 

1. Search Engine Optimization 

2. Search Engine Marketing 

3. Social Media Optimization 

4. Social Media Marketing 

5. E-mail Marketing 

6. Content Marketing 

7. Affiliate Marketing 

8. Influencer Marketing 

 

  1. Search Engine Optimization

The meaning of search engine optimization (SEO) is increasing your website’s visibility on Google, Bing, Yahoo, DuckDuckGo, and other search engines through organic search results. 

SEO is the practice of improving ranking within major search engines to increase online traffic. 

There are a number of ways to approach SEO in order to generate qualified traffic to your website. These include:  

  • On-page SEO 
  • Off-Page SEO 
  • Technical SEO 

On-page SEO

Also known as “on-site SEO” 

The practice of optimizing web page content, title tags, internal links, and URLs for search engines and users. 

Simply we can say all activities we perform to develop a website are considered on-site SEO. 

Off-page SEO

Off-page SEO includes activities from or “behind the scenes” of your website.  

Common off-page SEO actions include building backlinks by networking with other publishers, writing guest posts on these websites (and linking back to your website), generating external attention, encouraging branded searches, and increasing engagement and shares on social media. 

Technical SEO

Technical SEO is a very important step in the whole SEO process. If there are problems with your technical SEO then it is likely that your SEO efforts will not generate the expected results. 

Technical SEO refers to website and server optimizations that make it easy for search engines to crawl and index content.

Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. 

 

2. Search Engine Marketing 

Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages. 

Search Engine Marketing is one of the most effective ways to grow your business and reach new customers.   

Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries. 

Give quick results. 

Source of constant traffic. 

The flexibility of running ads/sponsored ads whenever you want. 

Correct audience targeting is possible. 

 

3. Social Media Optimization 

Social media optimization is the use of all social media platforms to grow your business online. 

Maintaining and optimizing your profiles without paid campaign. 

The channels you can use in social media marketing include:  

  • Facebook  
  • Twitter  
  • LinkedIn  
  • Instagram  
  • Snapchat  
  • Pinterest 

Mostly all on-page activities like optimization of the profile,  

Posting pictures, Brand images, videos, stories, and live videos that represent your brand and attract a relevant audience,  

Creating Valuable content that solves your followers’ problems, 

Following and engaging with followers, customers, and influencers to build a community around your brand. 

Include Calls-to-Action and understanding all algorithms are considered as social media optimization. 

Social media optimization can be used to increase awareness of new products and services, and connect with customers. 

 

 4. Social Media Marketing

Basically, Social media marketing is coming after social media optimization. 

The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services through a paid campaign. 

Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand. 

While social media marketing as a whole is incredibly valuable and beneficial to your business growth (as you’ll see in the following section), your strategy will differ based on which social networks your audience spends their time on. 

 

 5. E-mail Marketing

Email marketing is still one of the most effective digital marketing channels. 

It is the process of sending promotional messages to prospective customers in mass quantities to promote products and services using emails. 

Email marketing is the medium to get in touch with your potential customers or the people interested in your brand. 

It typically is to generate sales or leads and it may contain advertising. 

Email marketing is the most profitable and cost-effective direct marketing channel. 

It is dead for those who do spam, sending emails to random people or sending only sell-oriented E-mails. 

The types of emails you might send in an email marketing campaign include: 

  • Blog subscription newsletters. 
  • Follow-up emails to website visitors who downloaded something. 
  • Customer welcome emails. 
  • Holiday promotions to loyalty program members. 
  • Tips or similar series emails for customer nurturing. 

Different Email Marketing tools that can automate your email marketing campaign 

  • Sender.  
  • Sendinblue 
  • SendPulse 
  • Mailchimp 
  • MailerLite 

 

6. Content Marketing 

Marketing is impossible without great content. 

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and distributing relevant articles, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. 

Businesses use content marketing to nurture leads and enable sales by using site analytics, keyword research, and targeted strategy recommendations. 

Content marketing shares informative content that is relevant, interesting, and useful to your target audience. 

The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty. 

 

7. Affiliate Marketing 

Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. 

he affiliates simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make. 

Affiliate marketing is quite simply one of the most powerful ways to generate an income online. 

 

8. Influencer Marketing 

Influencer marketing is using influencers to promote a brand to a larger market. 

simply, an influencer is someone who can influence others.

Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers or individuals who have a dedicated social following and are viewed as experts within their niche. 

In influencer marketing, that influential person collaborates with a brand to promote something. Celebrity endorsements were the original form of influencer marketing. 

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